The Michael family has traded from the corner of Elizabeth and Lonsdale Streets in Melbourne’s CBD since 1916.
The idea of one large store as opposed to several outlets is integral to the michaels Camera Video & Digital philosophy. The Michael family believes that dividing key personnel between different locations would lead to a compromise in management resources, depth of stock holdings, and customer service.
Although situated in one location, the business size is the equivalent of five or so specialty camera outlets. It has achieved this status primarily due to the enormous range and depth of stock kept and the knowledge of employees and their attention to providing a very high level of customer service.
In 1988, 1997 and again in 2012, michaels Camera Video & Digital was awarded the prestigious “Australian Photographic Dealer of the Year” award. The award is judged by a panel of industry experts and is based on criteria such as staff expertise, range of stock, store cleanliness, quality of window displays and presentation and adherence to high business principles.
Michaels have a huge range of stock, unparalleled range of services – equipment hire, camera service, photography classes, photo processing, fine art printing, data recovery services, video dubbing services and passport photos.
Michaels also incorporates the world’s largest privately owned classic & antique camera museum with more than 10,000 items and a magnetic photographic gallery. They proudly donate to the Royal Children’s Hospital and the Melbourne Camera Club.